What Type of Market do I want to Design for?

I have chosen to design a sustainable mid/ diffusion market collection for winter 2013.
I chose sustainable because it is why I want to become a designer I want to change the industry to a more sustainable design, resources and manufacturing processes. I want sustainable to become normal!

So what is my signature? what aesthetic do I want my collection to obtain?

WHAT'S MY STYLE/ AESTHETIC?
I feel my style is very minimal, I like simple and classic styled pieces that are easy to pair with other clothes in my wardrobe, comfy to wear, functional and compliments my body shape. I believe most consumers look for these properties when shopping for everyday garments.

I have a pinterest account where you can post, view and repin images of garments, household products, interiors, recipies, photography and so much more.
http://pinterest.com/gem_cherie/my-style/- this is a board that shows my aesthetic and style in clothing that I have and also wish to have.

http://pinterest.com/gem_cherie/design-space/- this is a board with my pins that show my personal favourite images of interiors and things for the home. Ultimately I would love to incorporate this style into my own house one day.

I want to design for a market that would also love my own aesthetic and lifestyle.