My market is EVERYONE! I want to design pieces that are simple and easy to incorporate into any wardrobe but also have a point of difference (which is my aesthetic, my style, my influence). I want to use sustainable fabrics and consider less seams and less fabric waste with my shapes and pattern pieces. I want this collection to show consumers that being sustainable isn't a fad/ trend but its the new way of life, that sustainability not only takes care of the earth but brings us true happiness.
If this was reality my collections would further progress into more sustainable practices such as zero waste, recycling garments to make one offs, biodegradeable one use pieces etc....
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