Final Boards

MACRO

MOOD

AESTHETIC

Range Plan

Final Illustrations

Illustration Practice

Colour Development

Developments

Fabric

Illustration Styles

Market

I have finalised who my market is!

My market is EVERYONE! I want to design pieces that are simple and easy to incorporate into any wardrobe but also have a point of difference (which is my aesthetic, my style, my influence). I want to use sustainable fabrics and consider less seams and less fabric waste with my shapes and pattern pieces. I want this collection to show consumers that being sustainable isn't a fad/ trend but its the new way of life, that sustainability not only takes care of the earth but brings us true happiness.

If this was reality my collections would further progress into more sustainable practices such as zero waste, recycling garments to make one offs, biodegradeable one use pieces etc....

Sustainable Futures

I was given a reading by a tutor last year that has stayed with me and helped mould the type of designer I want to be. The reading was from a paper written by Kate Soper, a philosopher, who has researched intensively into a theory called Alternative Hedonism. It's about a sustainable future, a post-consumer future, where realising that materialistic things don't actually make you happy and spending quality time with family and friends is what you actually crave. This may sound like terrible news for designers and product developers, but I think it's just another challenge. Designers would have to be more creative in their products, and a higher need of identification with their product would have to be forged. I want to design for consumers who want pieces that are not good but great quality, I feel as though we have lost the good quality in all aspects of life. I remember my parents talking about how clothes were expensive 30 years ago, but you knew if you were going to buy anything it was going to last you a hell of a lot longer than one season. My parents still have many items, not just clothing, that have lasted the years of wear and tear and only look better with age. I want to know what happened to those designers and manufacturers, and create clothing that has this kind of honesty and genuine emotion connected to it.
Here are some websites that further explain Kate Soper's theory of Alternative Hedonsim:

• http://www.emmawaight.co.uk/website/?p=327- blog post, overview of Soper's philosophy of alternative hedonism.

• http://hw.libsyn.com/p/7/2/7/727dd71a0b8509b6/Kate_Soper_on_Alternative_Hedonism.mp3?sid=927b39b35209dda3f4d1c4967c3a9cab&l_sid=18828&l_eid=&l_mid=1730383&expiration=1337245763&hwt=e5de39ec6dbbf223c16539a187d5cf52- audio, interview with Kate Sopher by Philosophy Bites.

This is a programme I watch whenever I can, it has some amazing people who create new methods that are not only sustainable and 'green', but accessible and more efficient.
http://www.sundancechannel.com/big-ideas/

Market Board

I think my market would be someone who enjoys the outdoors, whether it's camping, tramping, chill'in at the beach or walking the dog. They like to wear comfortable but stylish clothing that allows them to express who they are but also have functionality. 

Developments